Description
| Course Code : | IBO-02 |
|---|---|
| Course Title : | International Marketing Management |
| Medium : | English |
| Program : | MCOM (1st Year) |
| Max Marks : | 100 |
| Weightage : | 30% |
| Session : | July 2019 and January 2020 (2019-20) |
| Last Date of Submission : | 15th March, 2020 (for July 2019 session) 15th September, 2020 (for January 2020 session) |
| Solution Type : | Softcopy (PDF File) |
TUTOR MARKED ASSIGNMENT
| Course Code | : IBO-02 |
|---|---|
| Course Title | : International Marketing Management |
| Assignment Code | : IBO-02/TMA/2019-20 |
| Coverage | : All Blocks |
Maximum marks: 100
Attempt all the questions.
- (a) Distinguish between the following:
i) High-Tech Positioning and High-Touch positioning
ii) Product and Service
(b) Write short notes on the following:
i) Piggybackings
ii) EPRG Orientation - What do you understand by international marketing, multinational marketing and global marketing? Discuss how international marketing involvement and commitment of the company changes in the above three contexts.
- An Indian tractor manufacturing company is planning to enter African markets in collaboration with a local company in Africa. Discuss any two modes of international market entry suitable in this context, and comment on their relative merits and limitations.
- Differentiate between product standardization and adaptation in international marketing. Evaluate the various factors of standardization and adaptation, and suggest the conditions under which each of them is suitable.
- Discuss various sales promotion tools in international marketing to enthuse consumers, middlemen and own sales force to buy/promote the product.
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