2019-2020

IBO-02 Solved Assignment 2019-2020 | English Medium | International Marketing Management

Rs.50.00 Rs.30.00

Course Code : IBO-02
Course Title : International Marketing Management
Medium : English
Session : 2019-20 (July 2019 and January 2020)
Last Date of Submission : 15th March, 2020 (for July 2019 session)
15th September, 2020 (for January 2020 session)

Description

Course Code : IBO-02
Course Title : International Marketing Management
Medium : English
Program : MCOM (1st Year)
Max Marks : 100
Weightage : 30%
Session : July 2019 and January 2020 (2019-20)
Last Date of Submission : 15th March, 2020 (for July 2019 session)
15th September, 2020 (for January 2020 session)
Solution Type : Softcopy (PDF File)

TUTOR MARKED ASSIGNMENT


Course Code : IBO-02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2019-20
Coverage : All Blocks

Maximum marks: 100

Attempt all the questions.

  1. (a) Distinguish between the following:
    i) High-Tech Positioning and High-Touch positioning
    ii) Product and Service
    (b) Write short notes on the following:
    i) Piggybackings
    ii) EPRG Orientation
  2. What do you understand by international marketing, multinational marketing and global marketing? Discuss how international marketing involvement and commitment of the company changes in the above three contexts.
  3. An Indian tractor manufacturing company is planning to enter African markets in collaboration with a local company in Africa. Discuss any two modes of international market entry suitable in this context, and comment on their relative merits and limitations.
  4. Differentiate between product standardization and adaptation in international marketing. Evaluate the various factors of standardization and adaptation, and suggest the conditions under which each of them is suitable.
  5. Discuss various sales promotion tools in international marketing to enthuse consumers, middlemen and own sales force to buy/promote the product.

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