MCO-06 Solved Assignment 2019-20 | Marketing Management | English Medium


Course Code :  MCO-06
Course Title :  Marketing Management
Medium :  English Medium
Session :  2019-20 (July 2019 and January 2020)
Last Date of Submission :  15th March, 2020 (for July 2019 session)
15th September, 2020 (for January 2020 session)
Assignment Questions :  Click Here


University : IGNOU
Program : MCOM (2nd Year)
Course Code : MCO-6
Course Title : Marketing Management
Medium : English
Max Marks : 100
Weightage : 30%
Session : July 2019 and January 2020 (2019-20)
Last Date of Submission : 15th March, 2020 (for July 2019 session)
15th September, 2020 (for January 2020 session)
Solution Type : Softcopy (PDF File)


Course Code : MCO-06
Course Title : Marketing Management
Assignment Code : MCO-06/TMA/2019-20
Coverage : All Blocks

Maximum marks: 100

Attempt all the questions.

  1. Explain the various marketing concepts and explain the evolution process of the marketing management philosophy.
  2. Differentiate between consumer market and organisational market. Briefly discuss the bases of segmenting consumer markets.
  3. Describe marketing mix strategies adopted by companies at different stages of the product life cycle. Discuss the life cycle stretching strategies suitable in the case of mobile phones when its sales started declining.
  4. What do you understand by channel conflict? Why channel conflicts occur? Discuss the remedies for channel conflicts.
  5. Differentiate between marketing mix and promotion mix. As the marketing manager, discuss various factors you will keep in mind while deciding the promotion mix for your product.


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