Description
| Course Code : | IBO-02 |
|---|---|
| Course Title : | International Marketing Management |
| Medium : | English |
| Program : | MCOM (1st Year) |
| Max Marks : | 100 |
| Weightage : | 30% |
| Session : | July 2020 and January 2021 (2020-21) |
| Last Date of Submission : | 15th March, 2021 (for July 2020 session) 15th September, 2021 (for January 2021 session) |
| Solution Type : | Softcopy (PDF File) |
TUTOR MARKED ASSIGNMENT
| Course Code | : IBO-02 |
|---|---|
| Course Title | : International Marketing Management |
| Assignment Code | : IBO-02/TMA/2020-21 |
| Coverage | : All Blocks |
Maximum marks: 100
Attempt all the questions.
- What is international market segmentation? What are the bases of international market segmentation?
- Discuss the emerging global competitive environment. Examine whether small enterprise have scope in the emerging global business environment.
- Distinguish between the following:
(a) International and Multinational marketing.
(b) High tech positioning and High touch positioning.
(c) Direct and Indirect exporting.
(d) Trade selling and Missionary selling. - Write short notes on the following:
(a) EPRG Orientation
(b) Franchising
(c) Test Marketing
(d) Transfer Pricing - Comment on the following:
(a) There are several reasons for a business firm to go international.
(b) Even after entering the markets a company must answer questions like, should it build, divest or abandon the market it has entered; how many such market it should hold and so on.
(c) GATS Eliminates various legal barriers to international marketing in services.
(d) International marketing research is full of complexities.
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