Description
| University : | IGNOU |
|---|---|
| Program : | BCOM / BDP |
| Course Code : | AMK-1 |
| Course Title : | Marketing |
| Medium : | English Medium |
| Session : | July 2020 and January 2021 (2020-21) |
| Max Marks : | 100 |
| Weightage : | 30% |
| Last Date of Submission : | 15th March, 2021 (for July 2020 session) 15th September, 2021 (for January 2021 session) |
| Solution Type : | Softcopy (PDF File) |
TUTOR MARKED ASSIGNMENT
| Course Code | : AMK-01 |
|---|---|
| Course Title | : Marketing |
| Assignment Code | : AMK-01/TMA/2020-21 |
| Coverage | : All Blocks |
Maximum marks: 100
Attempt all sections.
1. What is marketing mix? Explain the components of marketing mix with examples.
2.What is market segmentation? Examine the different basis for segmenting market, particularly industrial market (20)
3. Write short notes on the following: (4X5)
a) Product innovation
b) Product life cycle
c) Factors influencing price of products and services
d) Publicity
4. Differentiate between the following: (4X5)
a) Marketing concept and Societal concept
b) Consumer markets and Organisational markets.
c) Product line and Product mix
d) Direct channel and Indirect channel of distribution
5. Comment briefly on the following statement: (4X5)
a) The MRTP Act intends to control concentration of economic power.
b) Consumer behaviour is influenced by social factors such as reference group, family, social roles, social status and opinion leaders.
c) A seller adopts product diversification by adding a new product to the existing product line or product mix.
d) Every product introduced in the market may not succeed.
Keywords: AMK-01, AMK01, AMK 01, AMK-1, AMK1, AMK 1
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