MCO-06 English Medium Solved Assignment
Course Code : MCO–06
Course Title : Accounting for Managerial Decisions
Assignment Code : MCO-06/TMA/201 8-1 9
- “Services have unique characteristics that make them different from Products”. Discuss. Also explain the importance of three additional Ps involved in services marketing apart from traditional 4Ps of marketing.
- (Explain the concept of PLC. Discuss the marketing strategies of the four stages of the PLC.
- Distinguish between the following:
(a) Sales Promotion and Personal Selling.
(b) Branding and Packaging.
- Write short notes on the following:
(a) Factors governing the selection of an appropriate distribution channel.
(b) The evolution process of Marketing Management Philosophy.
- Comment very briefly on the following statements:
(a) “Mass Marketing is not a viable option to build a profitable brand”
(b) “Price is the one element of the marketing mix that produces revenue; the other elements produce costs”
(c) “Personal Selling is the only form of direct marketing”
(d) “Importance of green marketing is increasing”
(e) “In a sense, market segmentation is the strategy of ‘divide and conquer’.