AMK-01 Solved Assignment For IGNOU BCOM (FREE)
Course Title: Marketing
Following Questions are answered in this solution:
Q. 1. Differentiate between the following:
a) Selling and Marketing
b) Marketing mix and promotion mix.
Q. 2. Comment briefly on the following statements:
a) Product line refers all the products offered by a particular seller.
b) Promotional allowance is a discount given by the manufacturer to the consumer.
c) Exclusive distribution policy is suitable for the distribution of bread.
d) There is no sponsor in the case of publicity.
Q. 3. “Marketing mix strategies should be different at various stages in the Product Life Cycle PLC”. Do you agree with this statement? Give reasons.
Q. 4. a) How you differentiate advertisement from publicity?
b) “Advertising is wasteful”. Comment.
Q. 5. a) Explain the two pricing approaches for pricing a new product.
b) ABC Pharma India is the first pharma company to develop a vaccine for AIDS. For pricing this vaccine, which of the above two approaches you suggest to the company? Give reasons in support of your suggestion.